The eye has a very important role in cosmetics, as it is often considered the centre of the face and therefore plays a major role in creating the overall appearance. A well-made-up eye can make the face look younger and fresher overall and accentuate the eye colour and shape. Simply applied eye make-up can help to make the eyes shine and improve the overall appearance. The eye is also a very sensitive and delicate organ, so it is important to take extra care when using eye make-up products and ensure that they are gentle and kind to the skin.